I was raised by a carpenter in Upstate New York and learned at an early age how to get my hands dirty and make things memorable and beautiful. I’ve worked on giant beauty brands like Olay, L'Oreal, Maybelline and Suave. But I can also make a $9 sneaker look beautiful or a $5 bath towel. One of the most beautiful projects I've ever done is a large format photo exploratory of the Demolition of Bethlehem Steel Mill.
At 18, I turned down a full ride to business school to study Japanese culture in Toyama, Japan. With no knowledge of the Japanese language, my camera instantly became my international handshake. I biked all over Kosugi, hitch-hiked to Kyoto and had my first sushi at the home of a Japanese fisherman. Upon my return to the US, I studied graphic design and advertising at the University of Florida and the School of Visual Arts.
I started my career at Young & Rubicam, where my first TV spot ran on the Super Bowl. My passion for great photography and clean design aesthetic gained the notice of Saatchi & Saatchi where I worked for 8 years and helped move Olay from a line of drugstore products to a multi-billion-dollar brand. At the Martin Agency, I led a cooperative campaign to make Walmart a destination for beauty.
At Grey, I focused on pharma and wellness brands such as Pfizer and GSK. I was attracted to this challenge of bringing a unique look to products that actually make you feel better. My partner and I helped expand the scope of work for GSK and Allergen.
At DeVries Global, I was brought in to reshape the creative offering of the agency. I produced an original content series within the first 30 days for Pantene, relaunched Aussie as a lifestyle brand and grew the content budget over 200% by being scrappy but never giving up on quality.
Most recently at The Hut Group, I re-ignited Dermstore across all channels after it was acquired from Target. I built a creative team across continents to help build THG Beauty’s most successful Cyber Week ever while creating content to emphasize Dermstore as the trusted partner for premium skincare.
I live outside NYC with my husband, two children and my dog, Murphy. My latest obsession is my drone which I’ve managed not to crash…yet.