Tracy Brosnan
Creative Director / Art Director
SABRE Award Winner: Aussie’s Curl Power, started as a social idea and grew into a 360 campaign celebrating curls as modern-day superpowers. Brought to life at Beautycon LA with five curl “superheroes,” it’s now recognized by P&G as best-in-class for authentically connecting with diverse Gen Z consumers.
Aussie Activation @Beautycon took over and was most popular and engaging experience- included beauty booths, printed comics about our Curl Power Crew iPads with quizzes to claim your own personal Curl Power Name and a merchant pop-up
Activation included 3D murals at entrance to Beautycon
Activation included 3D murals at entrance to Beautycon
Created and executed Aussie social content on a strict yearly budget. Used up and coming photo talent inspired by GirlGaze