Creative Director / Art Director
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Dermstore

 

Dermstore

While ECD at The Hut Group, a global leader in e-commerce focused on beauty and wellness, I reignited Dermstore and build a team of creatives to deliver several hundred assets each month. With tiny budgets, we created gold standard content focused on skin that speaks to the loyal customer of Dermstore. This work helped take THG beauty to its most successful Black Friday + Cyber week ever.


Created assets for all channels for campaigns + monthly events. 1. The Retinol Story 2. Holiday Gift Shop 3. Spring Beauty Refresh 4. Black History Month